ServicesPerformance marketing
Performance marketing and paid social for personal brands
Paid acquisition across Meta, TikTok, YouTube and Google, structured around contribution margin rather than platform-reported ROAS.
Paid media makes a working offer bigger and a broken one more expensive. Our job is to find out which one you have before the budget goes in, and then to run the spend so that you can see exactly what each customer or enquiry costs.
We run paid campaigns on Meta, TikTok, YouTube and Google. We measure them against the money your business actually keeps, not just the return each platform reports about itself.
Who this suits
- Creators and founders with an offer that already sells organically and is ready to scale.
- Businesses spending on ads today with no clear picture of what each customer really costs.
- People who want advertising run properly, in their own ad accounts, with nothing hidden.
How we judge it
We track cost per customer or per enquiry against what a customer is worth to you, and report weekly on spend and results. Platform dashboards tend to claim generously, so we compare them with your own records of what was actually sold. A test is judged by what it taught you as well as by what it earned.
How it starts
Engagements normally begin with a paid audit: a written assessment of what you have and what is holding it back, which you keep whether or not you continue. Work after that is scoped and agreed in writing first. You can read the full process on our how we work page; the details of billing, refunds and ending an engagement are set out in our payment and refund policy and cancellation policy.
What's included
- 01Account audit and rebuild
- 02Creative testing framework
- 03Audience and bidding strategy
- 04Landing page and funnel review
- 05Weekly spend and CAC reporting
Questions
Common questions about performance marketing
Who pays for the ads, and do you take a cut?
You pay the platforms directly from your own ad accounts. We do not mark up, resell or take commission on media spend. Our fee covers the work only.
When is it too early to start paid advertising?
When the offer has not sold yet, the page it sends people to is slow or unclear, or tracking is not in place. In those cases it is cheaper to fix the foundation first. We say so in the audit.
How long before you can tell if it is working?
We agree a test period and budget in advance and judge it at the end, not in the first days while the platforms are still learning. A good first test leaves you knowing something definite even when it is not yet profitable.
Do you guarantee results?
No honest provider can guarantee advertising results. We guarantee how we work: clear tracking, plain reporting, and telling you early when something is not performing.
Taking on new clients
Tell us what growth is supposed to look like this year.
Send over your current numbers and targets. We'll come back with an honest read on what's achievable, which channels we'd start with, and what it costs — before you commit to anything.