How to end it, and what happens next.

This page explains how an engagement with Personex Digital Private Limited ("we", "us") ends — notice, what continues while it runs out, and handover. It assumes the commercial terms set out on our Payment & refund policy page, and a signed proposal, statement of work or engagement confirmation takes precedence over both where they differ.

A retainer's initial minimum term is one quarter (three months). This is a commitment both sides make at the start, not a notice period — it is not cancellable partway through by giving notice. Most channels, particularly search and organic social, do not produce enough data in less time to judge honestly, and the minimum term exists so that judgement is based on something real.

If you need to stop earlier than that — budget cut, business sold, a reason that has nothing to do with our work — tell us. We would rather talk about it than hold you to a clause for its own sake, but there is no standing right to walk away early at no cost.

Once the minimum term has passed, the retainer continues month to month and either side can end it with 30 days' written notice. Send it to [email protected] — a clear line saying you want to end the engagement and the date you'd like it to take effect is enough; no particular form is required.

We will confirm receipt and the date notice takes effect in writing. If no effective date is given, notice runs from the day we confirm it, for 30 days.

We keep delivering the agreed scope for the full notice period — this is not a wind-down at reduced effort. The retainer remains payable for that period on the usual billing terms.

Live campaigns, posting schedules and anything already committed on your own ad or platform accounts continue to run unless you ask us to pause them sooner. We will flag anything that should not simply be left running past the end date.

At the end of the notice period we hand over account access, creative assets, documentation and reporting history for the engagement. Anything that lives on accounts you own — ad accounts, analytics, social profiles — already belongs to you and is simply handed back with full access; we do not retain or lock out access after the end date.

We aim to complete handover within a few working days of the end date. If a specific deadline matters on your side — a new agency starting on a fixed date, for instance — tell us early so we can plan around it.

None of the above applies to a one-off project fee — a website build, a brand identity, a single campaign — since there is no rolling term to give notice on. Ending a project partway through is a conversation about which milestones are affected; the financial treatment of that is set out on our Payment & refund policy page, not here.

We can end an engagement on the same 30 days' notice you can. We may end it sooner, with less notice, where an invoice is unpaid and undisputed well past its due date, or where continuing would mean asking you to do something unlawful — these are the only circumstances, and we would always raise a problem directly before using either.

Write to [email protected] and tell us which engagement it concerns. This is read by a person, not a form.