ServicesBrand & creative
Brand identity and campaign creative for personal brands
Identity, messaging and campaign creative — the layer that makes the media spend work harder.
People decide whether to trust you in the first few seconds, long before they read anything. Brand work is what makes those seconds count, and it is also what makes every pound or dollar of media spend work harder.
We work out what you stand for and who you are speaking to, then build the identity, the messaging and the campaign creative to match. You finish with a kit that anyone can use correctly, not a logo in a folder.
Who this suits
- Personal brands whose look and message have grown by accident and no longer say the same thing everywhere.
- Founders about to run ads who need creative that is built to be tested in volume.
- Anyone rebranding who wants a clear reason behind each design decision.
How we judge it
Brand work is judged on whether it is clear, consistent and useful. Can a stranger tell in five seconds who you are for? Can your team produce on-brand work without asking us? For campaign creative, we judge by how it performs in tests, not by how much we like it.
How it starts
Engagements normally begin with a paid audit: a written assessment of what you have and what is holding it back, which you keep whether or not you continue. Work after that is scoped and agreed in writing first. You can read the full process on our how we work page; the details of billing, refunds and ending an engagement are set out in our payment and refund policy and cancellation policy.
What's included
- 01Positioning and messaging framework
- 02Visual identity and brand kit
- 03Campaign concepts and key art
- 04Ad creative in production volume
- 05Brand guidelines handover
Questions
Common questions about brand & creative
What do I receive at the end?
A positioning and messaging framework, a visual identity and brand kit, campaign concepts and key artwork, ad creative in the volumes you need, and brand guidelines so your team can carry on without us.
Do I own the work?
Yes. Final designs, files and the brand guidelines are handed over to you at the end of the engagement.
Can you work with the brand I already have?
Often that is the right place to start. We review what exists, keep what works, and change only what is holding it back.
How is creative different from ordinary design?
Campaign creative is built to be tested: several versions, a clear idea behind each, and results that tell us which to keep. It is design with a measurable job.
Further reading
Taking on new clients
Tell us what growth is supposed to look like this year.
Send over your current numbers and targets. We'll come back with an honest read on what's achievable, which channels we'd start with, and what it costs — before you commit to anything.