Insights
Plain answers to the questions worth asking first.
Short, practical guides on measuring social media honestly, auditing what you have, spending on ads sensibly and hiring well. No invented statistics.
Reporting
What belongs at the top of a social media report
Impressions and follower counts are diagnostics, not results. How to build a social report around revenue, and how to read the numbers underneath it.
5 October 2026 · 6 min read
Strategy
How to audit your social media before you hire anyone
A practical self-audit for creators, founders and public figures: positioning, content, audience, the path to a sale, and tracking. Do it first, then hire with facts.
5 October 2026 · 7 min read
Paid media
Paid social for creators: when to start spending, and when to wait
Advertising makes a working offer bigger and a broken one more expensive. The conditions to meet before you spend, and how to run a first test properly.
5 October 2026 · 6 min read
Hiring
What a social media retainer should include, and what should make you walk away
Scope, reporting, account ownership and exit terms: a plain checklist for judging a social media or marketing retainer before you sign it.
5 October 2026 · 6 min read
Taking on new clients
Tell us what growth is supposed to look like this year.
Send over your current numbers and targets. We'll come back with an honest read on what's achievable, which channels we'd start with, and what it costs — before you commit to anything.